Lovlina Borgohain and Manpreet Singh join the Shyam Steel family

Olympic medallists set to star in digital and print campaigns.

Following their strong show at this year’s Tokyo Olympics, the Indian athletes have been flooded with sponsorship deals and opportunities.

Continuing that trend, TMT Bars manufacturer and producer Shyam Steel has announced boxing bronze medallist Lovlina Borgohain and Indian men’s hockey team captain Manpreet Singh, who led the team to a bronze medal, as its latest brand ambassadors. As faces of the company, both athletes will be part of Shyam Steel’s print and digital campaigns across India.

Speaking about bringing the Olympic medallists on board, Lalit Beriwal, Director, Shyam Steel, said:

“We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy.

“We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”

Lovlina Borgohain commented:

“I am happy to join hands with Shyam Steel. This association is a special one and I look forward to a long and fulfilling partnership.”

National men’s hockey team captain, Manpreet Singh, added:

“Thank you, Shyam Steel, for onboarding me to be part of your family. Through this association I look forward to strengthening the brand values, those the brand represents.”

The company also released a statement, which read as follows:

“The company is now on a steady expansion mode braving the disruptions caused by the Covid-19 pandemic. The company, an integral partner of building new India, is committed to meaningfully contribute to the realisation of the target of 300 million tonnes steel production by 2030-31.

“This is in keeping with the National Steel Policy announced by the Government of India towards transforming India into a self-reliant $5-trillion economy.”

Aside from Borgohain and Singh, other Olympians such as Neeraj Chopra, Bajrang Punia and Mirabai Chanu have also already signed multiple sponsorship deals, while reports suggest that India’s strong show at the Paralympic Games means that some of the athletes will also stand a chance to sign major, lucrative deals very soon.