Major League Soccer (MLS) signs Campbell Snacks partnership

Campbell Snacks, a division of US-based Campbell Soup Company, has been named Major League Soccer’s (MLS) new sponsor through the 2026 campaign.

As a result of the agreement, Campbell Snacks will be the official snack sponsor of MLS and will run commercials at stadiums, storefront displays and community outreach initiatives in some regions. The brand will also be featured at major MLS events, such as the MLS All-Star and the MLS Cup.

In addition, Campbell will launch charitable programmes in areas and communities all throughout the league in collaboration with MLS WORKS.

Also read: Major League Soccer (MLS) Sponsors 2023

Carter Ladd, Executive Vice President of Brand Alliances and Consumer Products at MLS, said:

“Campbell Snacks is home to the favorite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community.” 

Mike Pierson, Chief Customer Officer, Campbell Snacks, commented:

“We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the US. We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands.”