Manchester City FC extend Rexona partnership

Manchester City Football Club have announced a multi-year extension of their partnership with Rexona.

The Unilever-owned anti-perspirant brand will thus remain an official partner of the Cityzens till the end of the 2026/27 season.

Rexona first joined the Man City sponsorship portfolio in August 2018. In 2020, the partnership was expanded to also cover the women’s team of the club.

The extended agreement will see Rexona work with the club to create social media content and showcase its products. It will also carry out matchday activations at the Joie Stadium, home of Man City Women, which will include “exclusive in-person experiences and interactive challenges.”

On the Rexona renewal, Peter Laundy, SVP of Partnerships, City Football Group, commented:

“We’re incredibly proud to continue working with Rexona and extend our partnership to nearly a decade. Across the years, our partnership has grown from strength to strength, driven by a shared commitment to performance and innovation. We’re excited to build on our work together to date, as we continue to deliver impactful campaigns, leading content and special experiences for our fans across the world.” 

Benjamin Curtis, Global Brand Vice President, Rexona, added:

“Manchester City represents the highest standards of performance and consistency, qualities that reflect everything Rexona stands for.  We’re excited to continue this partnership with a club that never lets up and together bring fans closer to the action through products and experiences they can count on – built on a promise that won’t let them down.”