Football News

Manchester City partner with Sony to enter Metaverse

English professional football club Manchester City have partnered with Japanese multinational conglomerate corporation Sony to create a Metaverse for club fans. 

Sony announced at the 2023 Consumer Electronics Show (CES) that its “Proof of Concept” will let spectators engage with a virtual replica of the Etihad Stadium and take part in a variety of online games. 

The goal of the PoC (proof of concept) with Manchester City FC is to create new types of digital services and content that combine the real and virtual worlds in order to engage and excite both current and future generations of sports fans worldwide. The PoC makes use of technology from several Sony Group companies as well as Man City’s global IP. 

Sony posted an official video exhibiting the virtual experience on its YouTube account. Virtual avatars can be seen moving about the stadiums in the footage. Additionally, they can be seen twirling around the virtual stadium at designated areas.

Commenting on the partnership, Toshimoto Mitomo, Officer in-charge of Intellectual Property and Business Incubation Platform, Sony Group Corporation, said:

Through this PoC, Sony will support Manchester City to further increase the value of its content and engagement with its fans around the world. Sony aims to create an online fan engagement platform that brings the Club and its global fans closer together, demonstrating our commitment to the sports entertainment business and supporting our partners in seeking new opportunities.

Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group, also added:

“At Manchester City we have a strong pedigree of continuously embracing the latest technologies to enhance our operation – with particular focus on exploring ways to engage and entertain our global fanbase. 

“This partnership with Sony puts City at the development stage of an exciting project that will create immersive digital fan experiences that have never been seen before in football. We’re looking forward to launching this collaboration and bringing together Sony’s industry-leading technologies with the global network of Manchester City fans.

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Recent Posts

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

7 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

7 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

7 hours ago

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…

7 hours ago

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

10 hours ago

Border-Gavaskar Trophy 2024/25: 5 talking points as inconsistent India take on wounded Australia

Here are 5 key points as to keep in mind as the 2024/25 Border-Gavaskar Trophy…

12 hours ago