Premier League’s Manchester City FC and Jio Platforms Limited have agreed to a regional cooperation. In this move, Jio has been named as the official mobile communications network partner in India for the English club.
The two parties will collaborate on fan engagement initiatives, which football fans may watch on JioTV, MyJio, Jio STB, JioEngage and other Jio applications and platforms, in addition to special giveaways and in-store events.
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Additionally, CITY+, Manchester City’s in-house OTT platform, will be integrated with the JioTV platform, giving the Indian supporters access to unique club content like highlights, live matches for the Elite Development Squad and Manchester City Women’s team, matchday content, and City Studios documentaries.
The club’s in-stadium and digital assets will carry the Jio identity. According to the agreement, Viacom18 and RISE, two of Jio’s affiliated firms, will also gain access to a variety of collaboration rights for their football and sports programming.
Commenting on the partnership, Akash Ambani, Chairman of Reliance Jio Infocomm Limited (a wholly-owned subsidiary of Jio Platforms Limited), said:
“We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.“
Ferran Soriano, Chief Executive Officer, City Football Group, said:
“We’re pleased to welcome Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.“
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