Manchester City Football Club have announced a multi-year partnership with enterprise digital commerce platform VTEX, roping it in as their Official Digital Commerce Orchestration Partner.
The deal will see VTEX work towards streamlining Man City’s digital commerce experiences and enhance fan experiences. In return, VTEX will enjoy branding presence both in-stadium and across the club’s official digital platforms.
Greg Swimer, Chief Technology Officer, City Football Group, commented:
“We are proud to partner with VTEX as we further strengthen our position through implementing leading technology. We are looking forward to harnessing VTEX’s cutting edge technologies as we further integrate fans’ commerce experiences and bring new possibilities to our global commerce operation.“
Santiago Naranjo, CRO at VTEX, said:
“Our partnership with Manchester City marks a turning point in how sports teams connect with their global community through seamless, unified commerce that offers multiple opportunities for fan engagement. Our collaboration is dedicated to transforming the fan experience, elevating engagement both in stadium and beyond with seamless interactions that bring them closer to the team, whether they’re at the game or following from anywhere in the world.“
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