Manchester City signs regional partnership with Wake-Up 24/7

Southeast Asia focused partnership announced

Premier League club Manchester City have signed a new partnership with Vietnamese energy drink brand Wake-Up 24/7, who will join as the club’s Official Energy Drinks Partner in Vietnam. The partnership aims to grow City’s presence across Vietnam while Wake-Up 24/7 aims to get worldwide visibility.

Wake-Up 24/7 will work with City to launch branded products which will feature City’s badge and include player imagery of players including Erling Haaland, Kevin De Bruyne and Phil Foden. Wake-Up 24/7 will also have LED advertising across the Etihad Stadium on matchdays.

Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, commented,

“We are pleased to announce our regional partnership with Wake-Up 247, as we welcome the brand to our extensive partner portfolio. The club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.”

Thang Truong Cong, CEO of Masan Consumer Holdings (parent company of Wake-Up 24/7), added,

“We are thrilled to partner with Manchester City, an organisation that shares our commitment to continuously improving and embracing any opportunity. At Wake-Up 247, we are committed to inspiring consumers to embrace their challenges head-on, fuel their ambition, and push forward with determination. This partnership is a perfect match, as both Wake-Up 247 and Manchester City aim to inspire everyone to achieve greatness.”