Manchester United renews Konami deal

Manchester United have announced a partnership extension with their Official Video Game Partner, Konami, who will continue to hold multiple commercial rights, including player access, media opportunities, and will also have access to use official club branding, imagery, and recreation in the eFootball series. The Premier League giants and Konami had first partnered back in 2019. 

Florence Lafaye, Commercial Director at Manchester United, commented,

“We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings. Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”

Naoki Morita, Konami Digital Entertainment B.V.’s European President, said,

“It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a bright future that will include a multitude of commercial rights and activations is fantastic for Konami and for the eFootball series. We endeavour to keep evolving our product to bring the best user experience possible.”