Indian professional hockey player Manpreet Singh has been roped in as a brand athlete by Japanese sports performance brand ASICS’ Indian division, ASICS India.
The partnership will see Singh sport ASICS apparel and footwear on the pitch as well as during training.
Manpreet Singh stated:
“As an athlete, my journey has been defined by unwavering commitment, teamwork and the pursuit of excellence. Joining hands with ASICS, a brand that shares my belief in the synergy of a ‘sound mind and a sound body’, is an exciting new chapter in my career. I am honoured to be part of a brand that not only supports athletes but also encourages holistic well-being. Together, we aim to inspire and empower individuals to strive for their best, both on and off the field. I look forward to this incredible partnership and the journey ahead as we continue to champion the values of sportsmanship, resilience and balance.“
Rajat Khurana, Managing Director, ASICS India and South Asia, commented:
“We are delighted to announce ASICS India’s association with Manpreet Singh as our newest brand athlete. We are glad to share that Manpreet stands as India’s most revered Hockey icons and his inspirational journey shines as a guiding light for young athletes nationwide, perfectly embodying our brand philosophy of ‘Sound Mind, Sound Body. Together, we look forward to inspiring individuals across the nation to embrace a holistic approach of well-being, where mental and physical health go hand in hand. We are confident that this association will help us inspire more people to achieve their fitness goals.“
The brand also released a statement, which read as follows:
“With a shared commitment of the brand’s value, ASICS India is delighted to align with Manpreet Singh, a defender and the former captain of the Indian Men’s Hockey team. ASICS’ brand philosophy, “sound mind, sound body,” emphasises the need to maintain a perfect balance between mental and physical well-being. The brand envisions not only supporting but also encouraging the young talent of the country to achieve new heights and set benchmarks. Following the brand’s direction and ideation, ASICS India is onboarding Manpreet Singh as its newest brand athlete, considering his vision and dedication towards both sports and life aligns seamlessly with the brand philosophy.“