Indian clothing brand Manyavar has partnered with the Indian Olympic Association (IOA). The partnership will see Manyavar join as the Indian contingent’s Official Style Partner for the upcoming Commonwealth Games and also the Asian Games and Paris Olympics 2024.
The agreement will see athletes of the Indian contingent dressed in traditional Manyavar outfits at the events.
Rajeev Mehta, General Secretary, IOA, stated:
“It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.“
Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited, added:
“Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India.
“We feel proud to associate with the Indian Olympic Association as their Indian official ‘Style Partner’. With this, we hope to take Manyavar’s Pehno Apni Pehchaan to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.“