Marta: Brand endorsements

Marta Vieira da Silva is arguably the greatest female football player the world has ever seen. A six-time FIFA World Player of the Year, the Brazilian sensation is a joy to watch.

Although she doesn’t boast any international silverware, Marta was instrumental in guiding Brazil to the final of the 2007 FIFA Women’s World Cup, where she won both the Golden Ball and the Golden Shoe. She is Brazil’s all-time leading goalscorer—across the men’s and women’s teams—and has been an inspiration to millions of girls around the world.

In this article, we take a look at Marta’s brand endorsement deals.

Also read: Top 10 players to watch for at 2023 FIFA Women’s World Cup

Current deals

LATAM Airlines

LATAM Airlines Brasil is the Brazilian division of LATAM Airlines Group operating domestic and international flights from hubs in Rio, São Paulo and Brasília. It is the largest international airline and the second-largest international airline in Brazil.

The São Paulo-based airline announced the signing of a partnership deal with Marta in 2018. As per the deal, the Brazilian forward joined LATAM Airlines Brasil as an official brand ambassador. 

IVECO Brasil

IVECO is an acronym for Industrial Vehicle Corporation. It is an Italian multinational transport vehicle manufacturing company. Its Brazilian division IVECO Brasil, which operates in the automobile industry, roped in Marta as a brand ambassador on a multi-year deal in 2019.

As per the deal, Marta regularly posts promotional content on her social media accounts. 

Neo Quimica

Neo Quimica is a Brazilian pharmaceutical company founded in 1959. The Rio de Janeiro-based company signed a partnership deal with Marta in 2021. As per the deal, Marta joined Neo Quimica as a brand ambassador on a multi-year deal.

Clear

British company Unilever’s shampoo brand Clear signed Marta as a brand ambassador on a multi-year deal in 2018. Since then, she has taken part in numerous promotional campaigns and events for Clear, including sessions with the likes of Cristiano Ronaldo — another Clear brand ambassador. 

Avon Brasil

Avon is a British-American multinational cosmetics, skincare, fragrance and personal care company. As per reports, the Natura Holding-owned company has its biggest market in Brazil.

Avon’s Brazilian division came calling for Marta in 2018. Since then, the two have enjoyed a fruitful association, having renewed their contract as recently as 2022. 

Also read: Top 20 female footballers of all time

Previous Deals

City Furniture

City Furniture is one of South Florida’s largest privately-owned furnishing companies.

The American company signed a partnership deal with Marta in June 2020. However, there hasn’t been any update on this association since 2021. 

Also watch: A conversation with Manisha Kalyan