Max Verstappen extends Viaplay partnership

Reigning Formula One champion Max Verstappen has extended his partnership with Dutch streaming service Viaplay, having agreed to a multi-year expansion. 

The expansion of the partnership will kick-off from the upcoming Singapore Grand Prix, from where Verstappen will sport the Viaplay logo on his race helmet and also on his driver cap from the 2023 season onwards. The Red Bull driver will also feature in Viaplay’s exclusive content and work with the brand to create new and exclusive programmes in between November 2022 and the start of the 2023 season.

Additionally, Verstappen’s role as a brand ambassador will be extended to cover all Viaplay territories.

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Speaking about extending his partnership with Viaplay, Verstappen stated:

“I am delighted to have extended my partnership with Viaplay. So far, working together has been very enjoyable and I am looking forward to creating more high-quality content together for all the Formula 1 fans. As we all know, streaming is the new way of broadcasting and I feel Viaplay is doing a great job at shaping this future.“

Peter Nørrelund, Viaplay Group Chief Sports Officer, added:

“Viaplay and Max’s partnership has been a huge hit, and we’re taking things up a gear together. Our new documentaries will thrill supporters throughout the Formula 1 off-season, while showcasing Viaplay’s sports storytelling skills. Fans will get even closer to the man behind the helmet – which will in turn make Viaplay’s logo visible to millions around the world, every race weekend.“

Verstappen first teamed up with Viaplay in January 2022.