Max Verstappen's Sponsors, Endorsements and Earnings

Max Verstappen: Brand endorsements

October 8, 2023

Being the youngest-ever driver to compete in Formula One, Max Verstappen was destined for greatness. After making his debut with Scuderia Toro Rosso in 2015, his sheer pace and talent were quickly noticed, and Red Bull wasted no time in promoting him to their senior team in 2016. Verstappen paid back the faith put in him right off the bat as he won the Spanish Grand Prix in 2016 on debut, becoming the youngest-ever driver to win a Formula One race.

Since then, Verstappen has become Red Bull Racing’s talisman, and after showing promise in previous seasons, he won his first Drivers’ title in 2021, which he then successfully defended in 2022 before making it three-in-a-row in 2023.

Regarded as one of the finest on the current grid, Verstappen is slowly becoming a household name and also enjoys the backing of several sponsors. Here is a list of the sponsors currently backing Max Verstappen.

Current Deals

Red Bull

The energy drink company that owns the Formula One team Verstappen drives for has been a long-standing sponsor of the young Dutchman. Verstappen often appears in Red Bull advertisement campaigns and endorses the energy drink on his social media platforms as well.

Also watch: Formula One 2023: Team Principals


In January 2022, Verstappen inked a deal with streaming service Viaplay. The partnership sees Verstappen serve as an ambassador for the brand, while the streaming service gets exclusive rights to document his on- and off-track life.

In September 2022, Verstappen extended his partnership with Viaplay following a multi-year agreement. The expansion has the Viaplay logo featured on Verstappen’s race helmet since the 2022 Singapore Grand Prix and on his driver cap from the 2023 season onwards.

Verstappen’s role as a Viaplay brand ambassador is also extended to all Viaplay regions, with him now working with Viaplay to create exclusive content as well.

As part of the deal, his father and former Formula One driver, Jos Verstappen, also works with Viaplay as an analyst.

Also read: Max Verstappen extends Viaplay partnership

EA Sports

In February 2023, EA Sports signed a partnership with Verstappen, which sees the Dutchman work with the American sports video games developer and publisher to create content across its portfolio. Additionally, as a sponsor, EA Sports has its logo present on Verstappen’s race helmet.

Heineken (Player 0.0)

In February 2023, Dutch beverage brand Heineken roped in Verstappen as an Official Brand Ambassador.

The partnership sees Verstappen promote responsible alcohol consumption along with the “Player 0.0” initiative, which is a virtual racing experience for the fans that allows them to race against some of the best in the world.

Also read: Oracle Red Bull Racing Formula One Team Sponsors 2023

Past deals


Dutch supermarket Jumbo signed Max Verstappen as one of its brand ambassadors in 2016. Since then, Verstappen has appeared in multiple advertisements for the brand and even appears in occasional events organised by the supermarket such as “Jumbo Racing Days”.

The Verstappen and Jumbo partnership is set to end following the 2023 F1 season, with the Dutch brand having announced that budget constraints is the reason why they have chosen to pull the plug on the deal.


In March 2018, Dutch pay-TV channel Ziggo signed Max Verstappen as one of its brand ambassadors. The deal was a three-year one, which saw Verstappen endorse the channel, appear in advertisements for it and extensively appear on Ziggo Sports before and after a Grand Prix.

Verstappen also appeared on other programmes on the channel, such as Formula One Cafe and Peptalk.

G-Star RAW

Dutch designer clothing company G-Star signed Verstappen as one of its brand ambassadors in 2019. Verstappen appeared in multiple campaigns and advertisements for the brand and even collaborated with it to launch his own exclusive collection called “MAXRAW”.


In November 2019, Verstappen was announced as a brand ambassador for used-car digital marketplace CarNext.com, with the deal kicking off with 2020. The partnership saw Verstappen endorse the brand, appear in its campaigns, and collaborate on raising awareness before buying cars.

As one of his principal sponsors, CarNext.com’s logo appeared on Verstappen’s helmet during races and also on other head accessories during the race weekends.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.


  1. […] drivers a chance to showcase their talents, with the likes of Sebastian Vettel, Daniel Ricciardo, Max Verstappen, Pierre Gasly and Carlos Sainz Jr. all having started their career with the Italian team.Red Bull […]

  2. […] Max Verstappen has gone back-to-back seasons claiming the top spot in the Formula 1 Driver’s Championship. Whilst it was close in the 2021 season between Verstappen and the old fox, Lewis Hamilton, it was anything but this time around. Verstappen lapping the great Lewis Hamilton in Imola during the course of the season was a sign of Verstappen’s current dominance. […]

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