McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team’s Official Principal Partner.
As per the deal, BAT’s brands will continue enjoying visibility on the McLaren F1 race car. The extension will also see put BAT branding on the NEOM McLaren Formula E Team race car for the remainder of the season.
Zak Brown, CEO, McLaren Racing, commented:
“I am thrilled to announce this partnership extension with our long-standing partner BAT. Together, we will continue to champion important causes, such as DE&I, and deliver campaigns that engage and excite our global fanbase. BAT’s transformation journey is fast-paced and innovative, just like Formula 1. I am proud that we will continue our partnership into the future.“
Kingsley Wheaton, Chief Growth & Strategy Officer, BAT, added:
“We are extremely proud of the partnership we’ve built with McLaren over the last five years. Our shared expertise and lessons learned has helped us to build multi-billion-dollar brands and I am excited to see where this partnership goes from here. With cutting-edge innovation capabilities, purposeful brand engagement and a programme of events and projects which exemplify our commitment to diversity and inclusion – the McLaren partnership will continue to support BAT’s transformation agenda. With McLaren as a partner, we are well placed to continue building a Smokeless World.“
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