The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well as La Crema the Official Wine of the Women’s National Basketball Association (WNBA).
Kendall-Jackson and La Crema also become the Official Wine Partners of the US men’s and women’s national basketball teams.
Kendall-Jackson will also take up the role of the Presenting Partner of the “NBA Experiences Dinner Series”, an exclusive, ticketed fan opportunity offered at marquee NBA events, while also acting as an Associate Partner of the second annual NBA Con, a fan event held this summer alongside the NBA 2K Summer League.
Julie Morris, Senior Vice President of Commercial Development and Media, National Basketball Association, commented:
“We are thrilled to welcome Kendall-Jackson to the family as the NBA’s official wine partner and look forward to future collaborations across the broad portfolio of Jackson Family Wines brands. This collaboration recognizes the dynamic interests of our players and fans and uniquely blends the culture of wine with the excitement of the game.“
Chris Jackson, Co-Proprietor, Kendall-Jackson Winery, said:
“Our partnership with the NBA is a natural extension of our shared values and our commitment to embracing the evolving landscape of culture and taste. It’s about enriching the fan experience by blending the passion for the game with the artistry of winemaking. As we embark on this exciting journey together, we are setting the stage for a future where wine converges in unexpected and exhilarating ways.“
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