McLaren Racing announce Groq partnership

McLaren Racing have announced a partnership with inference provider Groq, bringing it on board as an Official Partner of the McLaren Formula One Team.

The partnership kicks off right away, with Groq’s logo set to feature on the McLaren race cars during the upcoming Singapore Grand Prix.

McLaren will use Groq’s custom-built Language Processing Unit for cost-efficient decision-making in “analysis, development and real-time insight, as well as supercharging the processing power McLaren needs to perform efficiently.”

Nick Martin, Co-Chief Commercial Officer, McLaren Racing, commented:

“Formula 1 is about performance under pressure, so we’re excited to begin working with Groq to help deliver inference at the speed we need to support us in our efforts to stay at the front of the grid.”

Chelsey Susin Kantor, Chief Marketing Officer, Groq, added:

“McLaren and Groq share the same foundations: speed, precision, and the efficiency needed to win. We’re proud to deliver the high-performance, low-cost compute that fuels McLaren on the track and beyond.”