StaffHere is the list for the official sponsors of the Formula 1 team McLaren Racing.
Base – McLaren Technology Centre, Woking, Surrey, England, UK
British American Tobacco (BAT) – The London-based nicotine products manufacturer has been a partner of McLaren Racing since the start of the 2019 F1 season. The partnership was enhanced in November 2019 to make BAT a Principal Partner of McLaren ahead of the 2020 season. BAT uses the partnership promote its new technology products that offer its customers less risky nicotine products.
Dell – Headquartered in Round Rock, Texas, the American tech company has been the official technology partner of McLaren Racing since February 2018, providing the team with hardware and software solutions for its day-to-day operations. Dell also enjoys branding on McLaren‘s race cars.
Darktrace – Headquartered in Cambridge, UK, cyber security company Darktrace serves as the Official AI Cyber Security Partner to McLaren Racing since February 2020. The F1 team employs Darktrace’s self-learning AI to prevent itself from cyber security threats.
Arrow Electronics – Headquartered in Centennial, Colorado, the American electronic components’ value-added services and distribution provider has been a partner of McLaren F1 since May 2019. The two last extended their partnership in a multi-year agreement in December 2020. Arrow also enjoys branding on McLaren‘s race cars.
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Splunk – The San Francisco-headquartered American data company has been a partner of McLaren Racing since February 2020, helping the team with data-driven performance development. Splunk also enjoys branding on McLaren‘s race cars.
Gulf Oil – The Pittsburgh, Pennsylvania-headquartered oil company has been the official lubricant supplier to McLaren F1 since July 2020. Gulf’s logo also appears on the team’s race cars and uniforms of drivers and pit crew. Gulf previously worked with McLaren Racing from 1968 to 1973 and then for a while in the 1990s.
Richard Mille – The Les Breuleux-headquartered Swiss luxury watch brand signed a ten-year deal with McLaren Racing in February 2016. Richard Mille’s logo can be seen on the team’s race cars and drivers’ suits. The watchmaker also releases limited-edition McLaren-themed watches.
Cisco Webex – The Milpitas, California-based American web conferencing applications developer was announced as McLaren Racing’s Official Collaboration Partner in February 2021. Cisco will provide the team with digital infrastructure for its virtual communications.
Hilton – Headquartered in McLean, Virginia, the American hospitality company has been a partner of McLaren F1 since 2005. Hilton’s logo can be seen on the team’s cars and drivers’ uniforms, with the company offering its customers exclusive McLaren-oriented hospitality experiences as part of the deal. The two last renewed their partnership in May 2017 to run until the end of 2021.
CNBC – Headquartered in Englewood Cliffs, New Jersey, the American business news channel network has been a partner of the team since January 2018. CNBC’s branding can be seen of McLaren F1’s cars and drivers’ overalls, with the team receiving media space across CNBC’s network. The two last renewed their deal in January 2021.
Coca-Cola – The beverages giant has been the Official Soft Drinks Partner of McLaren Racing since October 2018. The deal focuses on consumer events and online promotional activities.
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Unilever – The British consumer goods company signed a technical partnership deal with McLaren Racing in January 2020. The deal focuses on enhancing Unilever’s performance and energy efficiency. The two are also set to co-create an engineering academy.
QNTMPAY – QNTMPAY was announced as the Official Digital Banking Partner of McLaren F1 in March 2021. The deal will grant QNTMPAY branding on the team’s cars and drivers’ uniform and also include the ‘Make Your Move’ campaign that invites people to ‘join a bank that puts them in the driver’s seat’.
Miory Steel – Headquartered in Miory, Vitebsk, the Belarusian electrolytic tinning and cold-rolled sheet manufacturer was announced as a partner of McLaren Racing in August 2020. The partnership is aimed at granting the Miory brand global exposure, with its logo featured on the F1 team’s cars and drivers’ overalls.
Garena – The Singaporean video game developer was announced as a partner of McLaren Racing in January 2021. The partnership will be focused on creating unique co-branded fan experiences.
Bitci Technology – Bitci is an online cryptocurrency exchange platform based in Bodrum, Turkey that was announced as a partner of McLaren Racing in March 2021. The partnership will see the two work together to launch McLaren’s own fan token, with Bitci’s logo featuring on the F1 team’s cars and drivers’ overalls.
FxPro – The London-based online CFD and forex broker has been a partner of McLaren Racing since May 2018. FxPro’s branding can be seen on McLaren’s race cars.
Klipsch – As Mclaren’s Official Headphone and Portable Audio Partner, American audio products manufacturer Klipsch has been supplying the F1 team with its range of products since December 2019. Headquartered in Indianapolis, Indiana, Klipsch also offers consumers McLaren-themed products as its logo features on McLaren’s headsets throughout the F1 season.
Deloitte – The Anglo-American professional services network has been a partner of McLaren Racing since May 2017. The partnership is focused on developing data-driven business products.
TUMI – The Samsonite-owned travel bags and suitcases manufacturer has been a partner of McLaren Racing since November 2019. The partnership sees TUMI supply the team with travel essentials and create McLaren-branded products. TUMI also holds branding rights across McLaren F1’s physical and digital assets.
IQONIQ – The Monte Carlo-headquartered fan engagement platform was announced as McLaren F1’s Official Fan Engagement Partner in July 2020 in a deal that commenced with the 2020 British Grand Prix. IQONIQ works with McLaren to create a dedicated app via which the team’s fans can access exclusive content and avail unique offers and experiences. IQONIQ’s logo also features on the F1 team’s pit crew helmets.
Sikkens by AkzoNobel – Sikkens is a coatings and refinishing brand from Amsterdam-based chemicals company AkzoNobel. It has been providing McLaren F1 with premium and sustainable coating solutions since 2008. The two last renewed their partnership in March 2021.
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Mind Charity – Mind is a British charity headquartered in Stratford. It is dedicated to raise awareness and provide support towards mental health issues in the UK. Mind has been working with McLaren F1 since July 2020. The F1 team has raised more than £285,000 for Mind as part of a COVID-19 fundraising program that was originally set to target £100,000 as a target amount.
Sparco – The Volpiano-headquartered Italian auto part and accessory company has been a partner of McLaren Racing since 1996. Sparco supplies the team with safety belts, steering wheels and race suits.
Logitech – The Lausanne-headquartered Swiss consumer tech company has been official technology peripherals partner of McLaren F1 since March 2017. The deal sees Logitech supply the team with its range of products as it holds branding rights on the cockpits of its cars. The partnership also covers McLaren F1’s esports side.
Buzz & Co – The London-headquartered global asset management company became a partner of McLaren F1 in March 2020. The partnership is focused on the team’s commercial development in Japan. Buzz’s branding features on the inside rear-wing endplates of the team’s race cars.
FAI Aviation Group – The German aircraft solutions provider has been a partner of McLaren F1 since January 2020. FAI’s logo features on the inside rear-wing endplates of the team’s race cars.
Ashurst – The London-based law firm has been McLaren F1’s Official Legal Services Partner since 2013.
Pirelli – Via its exclusive tyre deal with Formula 1, Milan-headquartered leading Italian tyre manufacturer Pirelli serves as the official tyre supplier for McLaren’s MCL35M race cars.
Volvo Trucks – The Gothenburg-based Swedish truck manufacturer has been an official supplier of transport and logistics solutions to McLaren F1 since 2016. The two last extended their partnership in a two-year deal in July 2019.
Mazak Machine Tools – The UK headquarter of the Japanese machine tools manufacturer has been a partner of McLaren F1 since 1999. Mazak supplies tools to the F1 team’s manufacturing workshop and provides further support for the tools crucial in producing components for the McLaren race cars. The two last renewed their partnership in a multi-year agreement in March 2020.
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Marelli – The Saitama, Tokyo-headquartered Japanese automotive components manufacturer has been an official supplier of race car components to McLaren F1 for over two decades.
Enkei – The Shizuoka Prefecture-headquartered Japanese car wheel manufacturer has been the official supplier of race car wheels to McLaren F1 since 1995.
Stratasys – The Rehovot-headquartered American-Israeli 3D printers and 3D production systems manufacturer has been the official supplier of 3D printing solutions to McLaren F1 since January 2017.
King Abdullah University of Science and Technology (KAUST) – Based in Thuwal, Saudi Arabia, KAUST signed a five-year R&D agreement with McLaren F1 in September 2018. The research is focused on extreme performance technology and covers the areas of computational fluid dynamics, machine learning, fuels and lubricants, advanced mathematics and sensors and electronics.
Hookit – Headquartered in San Diego, California, the American sponsorship analytics platform has been the official digital valuation partner of McLaren F1 since September 2017. Hookit provides real-time analytics to help the team assess its sponsors’ return on investment (ROI) across its digital platforms.
Huski Chocolate – The Swedish chocolate drinks brand has been a partner of McLaren F1 since February 2019. The deal sees Huski’s hot and cold chocolate products made available to the the F1 team’s members, with its logo featuring on the team apparel, drivers’ suits and across the rear wings of McLaren’s race cars.
Alienware – McLaren F1’s partnership with Dell also extends to its computer gaming-focused hardware and software company Alienware. The deal sees Alienware provide gaming machines for the F1 team’s esports division. The two also collaborate to offer fans exclusive giveaways.
Veloce Esports – Headquartered in London, the esports consulting and management firm has been a partner of McLaren F1 since May 2020. Veloce has been crucial in the growth and maintenance of the team’s esports division.
Sparco Gaming – Sparco Gaming is the esports division of Sparco that specialises in seats and apparel for esports teams.
Ultimotive Group – The automotive brands growth specialist serves as the manufacturer and distributor to McLaren F1’s range of car care products.
New Era – The Buffalo, New York-headquartered headwear brand serves as the official authentic headwear provider to McLaren F1 since February 2017. New Era provides the F1 team’s members with caps, with the two parties also collaborating on creating co-branded headwear for consumers.
