McLaren Racing inks new partnership with NEOM

McLaren Racing ink new partnership with NEOM

June 29, 2022

McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge tech and sustainability. NEOM will join McLaren as the Title Partner of their Formula E and Extreme E teams from the 2022/23 season.

The partnership will see McLaren’s Formula E and Extreme E teams renamed to NEOM McLaren Formula E Team and NEOM McLaren Extreme E team; both teams would together be known as NEOM McLaren Electric Racing. The partnership will also see NEOM and McLaren work together on similar goals in innovation and technology. 

McLaren will also become a Founding Partner of OXAGON’s innovation, advanced and clean ecosystem. OXAGON is a coastal city in NEOM which will also be home to the OXAGON Research and Innovation Campus. McLaren will also serve as a technical partner to OXAGON and provide it with the McLaren Accelerator programme. NEOM’s branding will also be present across all of McLaren’s Formula E and Extreme E team assets.

Zak Brown, CEO, McLaren Racing, commented:

We are delighted to welcome NEOM to the McLaren Racing family. This is an incredible way to kick off our entry into Formula E and to unify our electric racing series. We are thrilled to introduce NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive innovation.

Working with OXAGON’s innovative advanced and clean industries eco-system will allow us to make meaningful contributions through our bespoke Accelerator program which exists to leverage performance-driven data and translate this into the culture and thinking of our partners.

Nadhmi Al-Nasr, CEO, NEOM, added:

Our partnership with McLaren Racing complements NEOM’s commitment to driving sustainable solutions and tackling some of society’s most pressing challenges. The partnership will allow us to share our collective resources and experience to yield exciting results, not only for our own organisations, but also for the broader automotive and sports industries. 

NEOM is an economic engine for the Kingdom of Saudi Arabia and will be a hub for innovative businesses like McLaren Racing to conduct cross-industry research, incubate, collaborate and bring new technologies to the world.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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