Melbourne Stars team up with James Hardie

The Melbourne Stars have announced a partnership with Australian cladding brand James Hardie for the ongoing KFC Big Bash League season.

The agreement will see the Stars work with James Hardie on a “targeted” digital campaign, with the latter also set to enjoy in-stadium branding rights during Stars home games throughout BBL|15.

Max Abbott, General Manager, Melbourne Stars, commented:

“We’re delighted to partner with James Hardie, an iconic Australian brand with a strong commitment to quality, innovation and community. The Melbourne Stars bring people of all backgrounds and ages together, providing a great platform to connect with Victorian families and builders. We look forward to working together to deliver great experiences and value for our fans throughout the season.”

John Arneil, President of James Hardie Asia-Pacific, said:

“Cricket is more than a sport – it inspires resilience, builds pride and creates shared moments under the Aussie sun. This season, we’re supporting a game that reflects our shared values of teamwork, integrity, and connection. Partnering with Cricket Victoria and the Melbourne Stars will help us reach new audiences and support the communities where we live, work and play. Hardie fibre cement products are Australian made and engineered for local conditions, delivering exteriors that are durable, beautiful and efficient to install. It’s how we help Victorians build modern homes with confidence, combining performance with design versatility to suit the way Australia is building today.”