Rahul NareshThis article contains information regarding the brand endorsement deals of Australian professional cricket player Mitchell Starc.
Also read: Cricket Australia partners / sponsors
SParms
SParms, an Australian sun protection company based out of Hope Island, Queensland, announced its partnership with Mitchell Starc and his wife and captain of the Australia senior women’s national cricket team, Alyssa Healy, in September 2023 for its “SParms Cricket” venture, which is aimed at highlighting the importance of sun protection while bring the brand visibility via the two cricketers’ social media handles.
Kookaburra
Starc also has an endorsement agreement in place with Melbourne-based Australian sports equipment and apparel company Kookaburra and promotes its equipment via social media.
Drummond Golf
During the 2023/24 Big Bash League (BBL) season, Starc endorsed Drummond Golf’s venture of donating AU$4 for every purchase of a glove or a dozen golf balls to Lifeline Australia to support Mental Health Week, promoting the same on his Instagram account.
Full Swing
Golf simulator Full Swing also has an endorsement agreement in place with Mitchell Starc, who thus promotes the brand’s products via social media.
Asics
Japanese athletic equipment company Asics has enjoyed a longstanding relationship with Mitchell Starc, who has been promoting the company’s products over the years via social media.
Athletic Ventures
Athletic Ventures is an investment syndicate comprising a group of current and former Australian athletes. Mitchell Starc teamed up with NBA player Matthew Dellavedova and rugby union player Michael Hooper among others to set up the organisation.
Raydel
Health and Wellness company Raydel announced Starc and Alyssa Healy as its brand ambassadors in May 2022. As part of the deal, the two promote the brand by via ad campaigns and social media posts.
Powerade
Coca-Cola Australia has enjoyed a healthy relationship with Starc, who featured in a TV commercial for Powerade back in September 2018. Starc has also promoted Powerade products via Instagram.
The Chappell Foundation
Starc teamed up with The Chappell Foundation in June 2020 along with several other current and former Australian cricketers, including Alyssa Healy, Michael Slater and Stuart MacGill among others, to help raise funds for the homeless youth of the country.
Alpha Sport
Medical equipment supplier Alpha Sport has been featured several times on Starc’s Instagram profile, with its products helping him recover after intense training sessions.
Direct Hit
Direct Hit, a player-led platform, teamed up with Starc before the commencement of the 2023 ICC Men’s Cricket World Cup, which enabled the left-arm fast bowler to share his story about returning to the national team and speak about the World Cup.
Scholastic
A leader in the Australian children’s publishing market for over 50 years, Scholastic has an ongoing partnership in place with Mitchell Starc, who thus promotes the company via social media.
Van Heusen
Multinational clothing brand Van Heusen has partnered with Mitchell Starc in the past, the Aussie having posed in the company’s attire and promoted the collaborations on his social media channels.
Two Before Ten
Australian coffeehouse chain Two Before Ten has also partnered with Mitchell Starc and featured prominently on his Instagram profile.
Optus Sport
The Australian group of sports channels previously partnered with Starc for an infomercial back in 2017, which aimed at promoting the idea of watching Australia’s matches without mobile data. Several other cricketing stars like Kevin Pietersen, Nathan Lyon, Usman Khawaja and Pat Cummins were also brought in for the campaign.
