Major League Baseball joins hands with New York Life Insurance

Major League Baseball (MLB) has announced a multi-year partnership agreement with New York Life Insurance, which comes on board as the league’s Official Guidance Partner.

As per the agreement, the New York-based life insurance company will also partner with the youth baseball non-profit Little League International, becoming an Official Partner as well as a Presenting Sponsor of the MLB Little League Classic. It will also take up the role of a Presenting Sponsor of MLB’s “National First Game Certificate Program”.

The two parties will also collaborate on a host of fan engagement activities and work towards the development of the game among young players. 

Amy Hu, Chief Marketing Officer, New York Life, said:

“Through this partnership, we are continuing to support our agents’ efforts to build relationships with clients across the country. We’re excited by the opportunity to foster regular digital, stadium, and in person connections that resonate with our key client segments.“

Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball, commented:

“Baseball has always been more than just a game – our sport is an experience for millions of fans that creates core memories, especially for young people. We are proud to partner with New York Life, a company that understands the importance of family and making a positive impact on communities.“

Aaron Ball, Senior Vice President and Co-Head, New York Life’s Foundational Business, said:

“New York Life agents help individuals and families throughout the U.S. protect what matters most and build financially secure futures. Baseball, our great American pastime, embodies people’s hopes and dreams and unites fans of all backgrounds and ages. This partnership enables us to celebrate our shared values and develop opportunities for fans to engage with New York Life.“