Team Liquid has announced a strategic partnership agreement with Web3 infrastructure company Mysten Labs.
The partnership aims to “highlight the rapidly developing Sui gaming ecosystem and to improve engagement for Team Liquid fans by introducing a renovated and empowered fandom platform built on Sui.”
Both Mysten Labs and the Dutch esports organisation will work towards exploring how Web3 tech can enhance the experience of gamers and content creators in real, tangible ways.
Claire Hungate, President and COO, Team Liquid, said:
“Real fandom doesn’t happen in a single moment. It needs to be nurtured and sustained through experiences that strengthen the tether between team and fan. Team Liquid has always been a pioneer in esports fandom, and our partnership with Mysten Labs and incorporation of Sui is a testament to that spirit of innovation. This partnership enables us to offer fans new experiences and exclusive rewards, deepening their engagement with Team Liquid, our players, and our teams. I can’t wait for our fans to see what’s coming.“
Evan Cheng, Co-Founder and Chief Executive Officer, Mysten Labs, also an original Sui contributor, added:
“Esports fans have always been passionate about the teams and games that they love. Our collaborative partnership with Team Liquid will enable better connections with those fans and introduce them to gaming on Sui – games that center the player’s experience. This partnership is a major advancement for web3-powered gaming and we are thrilled to be working alongside Team Liquid to make it happen.“
Here, we look at the organisations enjoying a strong branding presence across the physical and…
Formula E has signed a new multi-year partnership with Disney Entertainment and ESPN which will…
?URA, the makers of the smart ring Oura Ring, have announced a new long-term partnership…
Reigning Formula One champion Lando Norris has been revealed as the Brand Ambassador of enterprise…
English football club Birmingham City has announced a new partnership agreement with global appliance brand…
The Fenway Sports Group (FSG), has announced that they have agreed to the sale of…