Cricket News

Major League Cricket extends Royal partnership

Major League Cricket (MLC) has extended its partnership agreement with Basmati and Sona Masoori Rice brand Royal.

The extended agreement will see Royal continue on as an MLC Signature Partner and provide fans with an authentic taste of India alongside the cricketing action. 

Vijay Srinivasan, Co-founder, Major League Cricket, commented:

MLC is delighted to welcome back Royal brand for a second season as an official partner, continuing their fantastic commitment to building cricket in America. Fans flocked to sample Royal®’s authentic South Asian dishes at our matches last summer and that added to a unique atmosphere for professional sports in America. We’re also excited to see who will claim the Royal® Leading Run Scorer award this summer to follow Nicholas Pooran’s incredible efforts in the inaugural season.

Abhinav Arora, President of LT Foods Americas, the global culinary enterprise behind Royal, added:

Being an official partner during Major League Cricket’s inaugural season was a tremendous honour for Royal and we are thrilled to extend our partnership with Major League Cricket for a second time, aiming to bring the rich culture, authentic cuisine, and vibrant flavours of South Asia to cricket enthusiasts across the United States. The success of the inaugural season has only fueled our excitement for the upcoming season and the chance to further enhance the cricketing and culinary experience for fans nationwide with a taste of Royal’s delicious offerings.

Staff

Recent Posts

Red Bull teams up with 1Password

Multi-year deal signed Austrian Formula One team Red Bull Racing have signed a new multi-year…

18 hours ago

ICC Champions Trophy 2025 | Match 5 India vs Pakistan | Preview and Predictions

Cricket's biggest rivalry heads to Dubai One of the biggest rivalries in cricket, if not…

2 days ago

Saudi Pro League extends partnership with Samsung

Partnership to continue for the 2024/25 season The Saudi Pro League (SPL)   has announced…

2 days ago

LTA extends partnership extension with Lexus

Lexus become Title Partner for multiple events The Lawn Tennis Association (LTA) has announced a…

2 days ago

ICC signs new deal with Sobha Realty

Sobha Realty joins as Global Partner The International Cricket Council (ICC) has announced a new…

2 days ago

Delhi Capitals partner with Wella Professionals

New partnership for WPL 2025 Women's Premier League (WPL) franchise Delhi Capitals have announced a…

2 days ago