MLC extends Royal partnership

Major League Cricket extends Royal partnership

April 2, 2024

Major League Cricket (MLC) has extended its partnership agreement with Basmati and Sona Masoori Rice brand Royal.

The extended agreement will see Royal continue on as an MLC Signature Partner and provide fans with an authentic taste of India alongside the cricketing action. 

Vijay Srinivasan, Co-founder, Major League Cricket, commented:

MLC is delighted to welcome back Royal brand for a second season as an official partner, continuing their fantastic commitment to building cricket in America. Fans flocked to sample Royal®’s authentic South Asian dishes at our matches last summer and that added to a unique atmosphere for professional sports in America. We’re also excited to see who will claim the Royal® Leading Run Scorer award this summer to follow Nicholas Pooran’s incredible efforts in the inaugural season.

Abhinav Arora, President of LT Foods Americas, the global culinary enterprise behind Royal, added:

Being an official partner during Major League Cricket’s inaugural season was a tremendous honour for Royal and we are thrilled to extend our partnership with Major League Cricket for a second time, aiming to bring the rich culture, authentic cuisine, and vibrant flavours of South Asia to cricket enthusiasts across the United States. The success of the inaugural season has only fueled our excitement for the upcoming season and the chance to further enhance the cricketing and culinary experience for fans nationwide with a taste of Royal’s delicious offerings.

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