MS Dhoni joins Eurogrip Tyres as Brand Ambassador

Indian professional cricketer Mahendra Singh Dhoni has been roped in as a brand ambassador by Eurogrip Tyres.

Eurogrip Tyres, which is owned by TVS Srichakra Limited, specialises in manufacturing two-wheeler, three-wheeler, and off-highway tyres. 

As part of the deal, Dhoni will endorse the Eurogrip brand and its entire product portfolio.

Speaking on the collaboration, EVP of Marketing and Sales, TVS Srichakra Ltd., P Madhavan said: 

“We are thrilled to welcome M S Dhoni, a personality who perfectly embodies Eurogrip Tyres’ core values of reliability and performance. His association aligns seamlessly with our commitment to providing innovative tyre solutions for modern riders This partnership marks a significant milestone in our brand journey as we continue to deliver world-class products and enhance riding experiences across various segments.”

Also read: MS Dhoni’s brand endorsements

TVS Srichakra Ltd, the manufacturer of Eurogrip, TVS Eurogrip, and TVS Tyres, was established in 1982 and operates as a key vertical of TVS Mobility.