Former India captain announced as G Square Housing’s brand ambassador.
Former Indian cricket team captain Mahendra Singh Dhoni has been announced as a brand ambassador for G Square Housing, one of South India’s largest and most experienced land aggregators and plot promoters. The partnership aligns with the company’s vision of growing pan-India. Given Dhoni’s global brand image, the Chennai-based firm will hope to capitalise on it to grow not only in South India but across the entire country.
Dhoni has already shot for a promotional marketing campaign for the brand in Chennai, which will be aired in the coming few days. G Square is also working on tweaking its brand proposition from ‘Experience plot perfection‘ to ‘Your plot. Your home. Your way‘, the latter focusing on letting the audience build their own home in their own manner.
Speaking about bringing Dhoni on board, Eshwar N, CEO, G Square Housing, commented:
“By announcing this partnership with MS Dhoni, we are enthralled to be working with one of the modern era’s successful batsmen and leaders. We are proud and grateful to be associated with a legend like MS Dhoni. Our collaboration will empower us to expand our business across multiple geographies and position G Square Housing as India’s leading plot promoter and help in strengthening our brand.”
MS Dhoni also spoke about his new partnership with the firm, adding:
“G Square Housing has been providing exemplary services in the real estate sector, and I am truly delighted to be associated with one of the most trusted and reputed plot promoters. It gives me immense pleasure to be part of a Chennai based plot promoter. It is a well-known fact that my affection for Chennai and its people holds a special place in my heart. I’m looking forward to fantastic innings with the brand!”
On the cricket front, Dhoni is set to return to the field in the upcoming Indian Premier League season for the Chennai Super Kings.