Mumbai City FC of the Indian Super League (ISL) have announced signing a partnership extension agreement with EA Sports, thus retaining it as their Associate Partner.
The deal will see the video game developer and publisher have its branding prominently displayed on the back of the Mumbai City first team’s playing shorts as well as across the club’s training facilities.
The extension aims to bridge the gap between “real-football and virtual gaming arena”.
Kandarp Chandra, CEO of Mumbai City FC, commented:
“We are incredibly excited to extend our partnership with EA SPORTS, a collaboration that has already proven to be a game-changer for Mumbai City and our fans alike. This renewed association reflects our shared vision of bringing fans closer to the action, both on and off the field, through innovative and engaging platforms. We look forward to working hand in hand with EA SPORTS to create even more immersive and interactive experiences, ensuring that Mumbai City continues to resonate with football fans not just in India, but across the globe.“
James Taylor, Director of FC Football Partnerships, added:
“We’re thrilled we’re able to extend our partnership with Mumbai City FC. We’re excited to bring fans closer to the players and club they love, providing them a truly authentic experience.”
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