Bhavya DasFollowing are the organisations serving as sponsors and brand partners to Indian Super League club Mumbai City FC (MCFC) and enjoying a strong branding presence across their physical and digital assets.
Also read: Indian Super League (ISL) Sponsors 2022-23
PRINCIPAL PARTNER
Stake News
In August 2022, Stake News, the online sports news portal of Curaçao-headquartered online crypto casino and sports betting platform Stake.com, was announced as the Principal Partner of Mumbai City. The multi-year deal sees Stake News serve as the front-of-shirt sponsor for the team’s matchday and training kits.
ASSOCIATE PARTNER
Nissin
Nissin’s packaged ready-to-eat food Cup Noodles brand became the official noodle partner of Mumbai City FC in October 2022. As per the deal, the Cup Noodles logo features on the front of the MCFC matchday shirt, with the product also offered to the fans during MCFC’s home games.
Puma
In October 2020, while awaiting confirmation of their takeover by City Football Group (CFG), Mumbai City announced a “long-term strategic partnership” with Puma, the German sports equipment manufacturer that already had a deal in place for most CFG clubs. Puma serves as the official kit supplier to the team since the start of the 2020-21 season.
EA Sports
Mumbai City FC and video game developer EA Sports started their partnership in October 2021, soon after the Indian Super League trophy was brought to Mumbai. As part of the branding rights, the EA Sports logo features on the back of Mumbai City’s matchday shorts. The deal also sees the two work on joint fan-engagement initiatives.
The current agreement between the two parties runs until the 2023-24 season.
Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, announced its partnership with Mumbai City FC in December 2019. As per the deal, the two work closely together in uplifting the footballing community in India — more specifically, in Mumbai.
Also read: Mumbai City FC Sponsors 2021-22
OFFICIAL PARTNER
OFFICIAL NETWORK TECHNOLOGY PARTNER
Cisco
In December 2020, Mumbai City were able to leverage their position within the CFG hierarchy—who already have long-standing connections with Cisco—to onboard the San Jose, California-headquartered tech giant as their Official Network Technology Partner.
Apart from branding rights, the deal also sees Cisco provide network solutions for the club’s operations.
OFFICIAL TICKETING PARTNER
DreamSetGo
The sports ticketing and travel firm Mumbai City FC announced their “exclusive” partnership in October 2022. The partnership entails the two working on “unique experiences to drive fan engagement” and expand the club’s fanbase in the country.
As an official partner for Manchester City’s football hospitality experiences in India, DreamSetGo and CFG partnered in 2021.
OFFICIAL WEARABLE & WELLNESS PARTNER
Fitbit
Fitbit, an American electronics and fitness company, serves as the official wearable and wellness partner of Mumbai City FC, providing their players with health stats and data to improve their fitness regime.
OFFICIAL AUDIO PARTNER
JBL
An audio company owned by Harman International, JBL serves as the official audio partner of the club.
OFFICIAL MEDICAL PARTNER
Nanavati Max
Nanavati Max Hospital has been the official medical partner of Mumbai City FC since 2018, taking care of all the players and coaching staff’s medical needs.
OFFICIAL PAIN RELIEF PARTNER
Zixa Strong
Zixa Strong, an acting pain relief spray, was announced as the official pain relief partner of Mumbai City FC in October 2022.
OFFICIAL RADIO PARTNER
91.1 FM
91.1 FM Radio City serves as the official radio partner to Mumbai City FC.
OFFICIAL RECOVERY PARTNER
Therabody
The Los Angeles, California-headquartered tech-based natural wellness solutions provider signed a deal with CFG to become the Official Recovery Partner of Manchester City, Melbourne City, Sichuan Jiuniu and Mumbai City in February 2021.
Apart from branding rights, the deal sees Therabody’s products made available across the aforementioned clubs’ training facilities to help the players with training optimisation, reducing injury risks and accelerated recovery, with educational and investigation programmes also put in place by the Therabody University to help the players learn more about physical conditioning and innovative recovery solutions.
OFFICIAL CINEMA PARTNER
Movie Max
Movie Max is a chain of film theatres owned by Kanakia Group, headquartered in Mumbai, India. Movie Max acts as the Official Cinema Partner of Mumbai City FC.
KFC
For the 2022–23 season, Mumbai City FC and the American fast-food chain Kentucky Fried Chicken (KFC) announced an Official Partnership agreement. The deal was confirmed by the club in October 2022.
OFFICIAL FANTASY SPORTS PARTNER
Dream11
On October 21, 2022, Mumbai City FC and Indian fantasy sports platform Dream11 announced their alliance via the former’s social media channels. The agreement makes Dream11 Mumbai CIty’s official fantasy sports partner for the 2022–23 season.
OFFICIAL WATER TECHNOLOGY PARTNER
Xylem
Xylem, a Rye Brook, New York-based American water tech provider, was announced as Mumbai City’s Official Water Technology Partner in February 2021. Xylem already has a deal in place with Mumbai City’s sister clubs Manchester City and New York City.
Apart from branding rights, the deal is focused on raising awareness regarding the world’s water problems, with Xylem also supporting Indian causes such as the fight against flood damage in Kerala and the Kaleshwaram Lift Irrigation Scheme.
In August 2021, Mumbai City, in collaboration with Puma and Man City, opened a clean water tower in Mumbai.
OFFICIAL MEDIA PARTNER
Bright Outdoor Media
Bright Outdoor Media, a media firm founded in 2005, originally teamed up with Mumbai City FC in the 2019–20 season to become the official media partner of the Indian football club and has remained with the team ever since. In order to raise awareness about safe driving, Bright Outdoor Media also collaborates with Mumbai Police.
OFFICIAL NUTRITION PARTNER
Fast&Up
In September 2022, Mumbai City FC and Indian sports & nutrition brand, Fast&Up signed an agreement, making the latter the official nutrition brand of the former.
GRASSROOTS & YOUTH DEVELOPMENT PARTNER
Reliance Foundation
Based out of Mumbai, the Reliance Foundation is a non-profit organisation owned wholly by Mukesh Ambani’s Indian conglomerate Reliance Industries Limited.
As the Grassroots & Youth Development Partner of the club, the Reliance Foundation works with them on grassroots-level projects to promote football from a young age.
