Bisleri joins as Official Hydration Partner
Indian packaged drinking water brand, Bisleri has announced a new partnership with Indian Premier League franchise Mumbai Indians.
The three-year deal will see Bisleri join as the Official Hydration Partner of the IPL’s most successful franchise. The partnership will get underway from the upcoming 2023 season.
Jayanti Chauhan, Vice Chairperson, Bisleri International, commented,
“As a progressive brand, Bisleri has always advocated the importance of staying hydrated. Through this association, we would like to celebrate the spirit of sportsmanship, performance, and the strong connection hydration has with being healthy and fit. We are pleased to partner with one of the country’s favourite teams, Mumbai Indians, on this journey and script a powerful success story.”
Chief Client Officer & Office Head, West, Wavemaker India, said,
“This marks the beginning of a collaboration of a brand with 50 years of legacy and the most followed league in India. With Bisleri being the hydration partner to these top teams, we believe it is an excellent platform to connect with the fans.”
Mumbai Indians, released a statement, which read,
“We are happy to have Bisleri on board as we go into the new season. This partnership is a testament to the shared commitment to excellence and will work together to build a strong affinity with our much loved MI Paltan across the world.”
Apart from Mumbai Indians, Bisleri also has an agreement with defending IPL champions, Gujarat Titans.
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