The Mumbai Indians (MI) have announced a partnership agreement with Alan’s Bugles, which thus becomes the Official Snacking Partner of their men’s team.
The partnership will see the two parties collaborate on various marketing campaigns.
Speaking about the deal, an Alan’s Bugles spokesperson said:
“The excitement of watching sports and the accompanying adrenaline rush helps get rid of boredom. Alan’s Bugles has synergies with cricket, and with the IPL fever gaining momentum, Alan’s Bugles is happy to be associated as the Official Snacking Partner of Mumbai Indians. The brand that offers rich and premium snacks for the aspirational Indian consumer, who are unwilling to compromise, and always want the best. For the brand, a collaboration with Mumbai Indians, the only team that has played 250 IPL matches and is one of the most successful teams in IPL, was a no-brainer.“
MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…
The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…
The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…
The UFC have announced a new long-term partnership agreement with sports betting and gaming brand…
This article contains information about the organisations enjoying branding presence across the assets of Aston…
“You know (Manchester United) you are finishing in the bottom half next year, I promise…