Indian Premier League (IPL) franchise Mumbai Indians have announced a partnership renewal with Lauritz Knudsen Electrical and Automation, with the partnership entering its second year. The partnership will see Lauritz Knudsen use the platform to gain brand visibility as both will work on a host of fan engagement activities and also have branding across various team assets including on the centre of the Mumbai Indians’ playing jersey. Lauritz Knudsen will also host on-ground activation and other integrations throughout the IPL 2026 season.
A Mumbai Indians spokesperson said,
“The partnership with Lauritz Knudsen reflects a shared mindset—of consistency, resilience and the drive to perform at the highest level. As we enter the second year of this association, we look forward to building a deeper, more meaningful connect with fans and bringing this narrative to life through engaging and high-impact experiences across the season.”
Rajat Abbi, Vice President, Marketing, Lauritz Knudsen Electrical and Automation, said,
“This second year is critical—it builds on a strong foundation and elevates the partnership to the next level. Powering a Non – Stop India comes alive authentically and powerfully through an association like this, both on and off the field.”
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