The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand.
The partnership will see Parksons Cartamundi work with the MI to launch a brand new line of playing cards.
Through this partnership, the Mumbai-based Indian Premier League (IPL) franchise aim to create innovative ways to interact with their fans and give them a chance to get closer to their favourite players.
There will be three MI playing card collections:
Kapil Kejriwal, CEO & MD, Parksons Cartamundi Private, Limited, commented:
“At Parksons Cartamundi, we remain committed to leveraging our industry-leading manufacturing and printing capabilities to bring the best playing card experiences to India. We have already established a global presence with iconic brands like Bicycle, with over 150 years of heritage. Recognizing that a deck of playing cards is an inherent part of every Indian home, and cricket being a national religion, we saw the perfect opportunity to combine these passions.
“Our collaboration with Mumbai Indians gives us the opportunity to create an exquisite portfolio of playing card SKUs with each deck delivering an unmatched playing experience at accessible price points. This is not just about cards, it is about celebrating the spirit of cricket and offering MI Paltan and Asli Fans a way to connect with their team in a whole new way.“
Stefaan Merckx, Group CEO, Cartamundi, added:
“India has been a critical market for Cartamundi since our partnership with Parksons began in 2010. Together, we have successfully launched global brands like Bicycle and Copag, constantly striving to bring the best of the playing card industry to Indian consumers. At the same time, we are committed to fostering a playing card community in India, targeting collectors, magicians, and cardists alike. This elegantly designed Mumbai Indians range caters to both collectors seeking a delightful addition to their collection as well as casual players looking for the perfect deck to elevate their game night.“
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