Budweiser 0.0 announces multi-franchise IPL agreement

Five Indian Premier League (IPL) franchises, namely SunRisers Hyderabad (SRH), the Mumbai Indians (MI), the Gujarat Titans (GT), the Punjab Kings (PBKS), and the Rajasthan Royals (RR), have announced partnerships with Budweiser 0.0, with the non-alcoholic brand making its IPL debut.

The partnership will see Budweiser 0.0 work on a host of fan engagement activities across the home cities of the aforementioned franchises, as well as collaborate with them on team-linked activations and limited-edition merchandise.

Vineet Sharma, Vice President, Marketing & Trade Marketing, AB InBev India, commented:

“Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture – acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey – taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we’ll celebrate the pride, traditions, and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”