Mumbai Khiladis onboard 5 major brands for Ultimate Kho Kho Season 2

Mumbai Khiladis on-board 5 major brands for Ultimate Kho Kho Season 2

December 27, 2023

Mumbai Khiladis, the Ultimate Kho Kho team owned by Punit Balan Group (PBG), have roped in five major sponsors for the ongoing season of India’s premier franchise-based kho-kho league, garnering in the process a combined sponsorship amount reportedly exceeding ?8.3 crore.

1XBat joins as the Title Sponsor of the Khiladis, with its logo featuring prominently on the front of their jersey. Mylab Discovery Solutions Pvt Ltd, a dynamic biotechnology company based out of Pune, has come on board as the team’s “Powered by” Sponsor and will feature on the back of their jersey.

Generic Engineering Construction and Projects Limited, a BSE- and NSE-listed construction company, and pharmaceutical distribution company Pharm Deal will act as the team’s associate sponsors, their logos featuring on the Khiladis’ jersey sleeves.

Additionally, private aviation company Jet Fleet Aviation has also joined forces with the team as an associate sponsor, with its branding featuring at the nape of the neck of the Khiladis jersey.

Punit Balan, Chairman & Managing Director, Punit Balan Group, said:

The significant sponsorship that we have secured is a testament to the meteoric rise as well as the interest that non-cricketing sports in this country are generating. Moreover, it also highlights the burgeoning and untapped potential that traditional games like Kho Kho have. Ultimate Kho Kho has been able to propel this homegrown sport to becoming a mainstream sports league and among the top three in India by engaging with a target audience cutting across the hinterland as well as urban India. We are confident this is just the beginning and Mumbai Khiladis will be a flag bearer in promoting the sport and being a catalyst in its continued growth not just in India but globally.

The Punit Balan Group has always believed that investing in non-cricketing sports is the key to sustainability, and our values closely align with those of our sponsors. With a shared vision to uplift indigenous sports, we are dedicated to contributing toward creating a sustainable ecosystem for non-cricketing sports to prosper in India.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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