Aditya ChaudhuriKarnataka Milk Federation dairy brand Nandini has been announced as a sponsor of the Scotland and Ireland men’s national cricket teams following partnership agreements with Cricket Scotland and Cricket Ireland for the upcoming 2024 ICC Men’s T20 World Cup
The partnerships will see the Nandini logo feature on the leading arm of the Scotland and Ireland playing jerseys during the T20I World Cup.
With this agreement, Nandini aims to break into the US, Middle East, and Singapore markets.
MK Jagadish, Managing Director, Karnataka Milk Federation, said:
“We’ve issued the work order on April 20 to ITW Consulting Private Limited to sponsor two teams – Scotland and Ireland. The Nandini logo will come on the lead arm jersey (i.e., right arm for left-handed batsmen and left arm for right-handed batters). The two teams will be involved in our advertisements, social media campaigns, photo shoots, and endorsing our products, which we will air during the tournament. This will be a proud moment for everyone in Karnataka. KMF has a presence in international markets, including the Middle East, Singapore, Bhutan, and Myanmar, with some frozen sweets also making their way to the US.”
