Newcastle United FC make Adidas deal public

After teasing for a while, Newcastle United FC have confirmed that Adidas is set to return as their Official Kit Partner. 

Adidas will be taking over from Castore as the English professional football club’s official kit supplier from the 2024/25 season as part of a multi-year deal.

Adidas is set for a return to the club for the first time since 2010.

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Darren Eales, CEO of Newcastle United FC, commented:

“Our upcoming partnership with adidas evokes memories of some of the most famous players, coaches and matches in the club’s history so we are delighted we will be teaming up once again as we look to create our own exciting future together. The club, supported by our fans, owners and commercial partners, is on an exciting journey and we look forward to continuing that as we welcome adidas on board next summer.“

Peter Silverstone, Newcastle United FC’s Chief Commercial Officer, said:

“We are delighted to have agreed a new multi-year partnership with adidas from summer 2024. The history and heritage between the two brands is obviously very compelling and exciting. This partnership will help us to deliver on our ambitious brand and commercial strategy. Importantly, it will allow us to rebuild a direct retail relationship with our current, and future, local and global fanbase. We know our fans will support us on this exciting journey.“

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Nick Craggs, Global Football General Manager, Adidas, added:

“We are excited to announce that adidas and Newcastle United Football Club have once again joined forces in a new partnership that aims to drive excitement both on and off the pitch. This collaboration brings together two iconic names known for their history, innovation, and commitment to excellence within football. As Newcastle United Football Club embarks on a new chapter for the men’s and women’s team, adidas is honoured to provide them cutting-edge sportswear technology. Our previous partnership delivered some of the most iconic kits of the 90s and we look forward to creating many more unforgettable moments, inspiring fans and players alike.“