Newcastle United Football Club (NUFC) have announced a partnership agreement with digital collectibles and NFT marketplace and Animoca Brands subsidiary, Quidd.
Quidd joins the club as their first-ever Official Digital Collectible Partner on a multi-year deal.
As per the agreement, Quidd and NUFC will work together to provide Magpies fans with “the opportunity to build and trade collections of officially licensed digital trading cards, digital video moments, and digital memorabilia on Quidd while unlocking a number of exclusive experiences.”
Peter Silverstone, Chief Commercial Officer, Newcastle United FC, commented:
“Quidd is the ideal partner for our first-ever, officially licensed, digital collection. As Newcastle United’s fan base expands globally, it is important we find new, and innovative, ways to build strong connections with club supporters wherever they are, and across a variety of different platforms.“
Michael Bramlage, Chief Executive Officer, Quidd, added:
“We’re thrilled to partner with Newcastle United as we venture further into the world of sports collectibles. The collecting of football stickers and cards is deeply embedded in football culture. In the same way that the internet, mobile devices and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience. Our partnership with Newcastle United will showcase the unique capabilities of digital collectibles as an easy, fast, and fun way to collect, updating a long-cherished hobby for the modern age.“
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