Aditya ChaudhuriBrazilian football star Neymar has announced a partnership agreement with Miami-based beverage company Fun Brands, which will see the footballer enter the cocktail and mocktail business with his own brand.
The partnership will launch “all-natural spirit- and wine-based cocktails and zero alcohol mocktails” later this year in Brazil.
Speaking about the deal, Neymar commented:
“This is a great opportunity for me to celebrate in a new way with my fans worldwide, creating possibilities for connection beyond soccer, which is my life.I want to share the flavours of Brazil that I love the most with my soccer fans at home and around the world in a different and irreverent way. The idea of also offering non-alcoholic beverages greatly attracted me to the venture.“
Joe Peleg, Founder & CEO, Fun Brands, added:
“The partnership with Neymar Junior will focus on the ‘Tastes of Brazil,’ a country of incredible flavours, and globalise in collaboration with a large company in this segment.“
