Nike to sponsor Uruguayan football

Multi-year deal announced

The Uruguayan Football Association (AUF) has recently signed a new multi-year partnership agreement with global sportswear brand Nike, with the deal set to have Nike provide the AUF men’s and women’s national teams with apparel and will also provide kits to the Federations’s Olympic, beach football, futsal and e-sports teams. Nike will serve as an Exclusive Sports Sponsor and Supplier. Nike aims to increase participation and access to the game from the youth at the grassroot level and they will be working on ‘enhancing’ local football programmes and coaching education.

Doug Bowles, Nike VP and GM, Latin America, commented,

“The Uruguayan Football Association is a powerhouse in Latin American football. This partnership underscores our deep commitment to fuelling the passion for football in the region and across Latin America, particularly among youth. We look forward to partnering with the federation to serve players and supporters with Nike’s one-of-a-kind innovation and design.”

Federico Valverde, former Uruguayan player, said,

“It’s not just about looking sharp, it’s about performing at our best. The innovation and design that Nike brings to the table is unmatched and helps us stay focused throughout the game.”

Ignacio Alonso, President, AUF, said,

“We are delighted to join forces with Nike, a world leader in sports innovation. We share Nike’s vision of a more inclusive and vibrant soccer ecosystem in Latin America, and together we will work tirelessly to ensure that football becomes a catalyst for positive change in Uruguay and beyond.”