Ultimate Fighting Championship (UFC) expands BetBoom deal

The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom, which thus becomes the Official Betting Partner of the promotion in Latin America, excluding Brazil.

BetBoom already acts as the Official Betting Partner of the UFC in the Commonwealth of Independent States (CIS). 

The expanded deal will see BetBoom have branding rights at select UFC events, with special focus on the Spanish-speaking fans. BetBoom will also act as a Presenting Partner for UFC Fight Nights in Latin America—barring Brazil—and will have prominent branding inside the Octagon.

BetBoom will also have Octagon visibility during all UFC Pay Per Views and popular UFC fight-week activities, including press conferences and weigh-ins.

Nicholas Smith, Vice President of Global Partnerships for TKO, said:

“We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America. Latin America is a very important emerging gaming market, and we want to work with partners in that space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC.“

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Igor Savun, Chief Marketing Officer, BetBoom, added:

“We’re beyond excited to be the Official Betting Partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action. This partnership is a big step for us, and we’re ready to create unforgettable moments together—whether it’s through exclusive content, unique promotions, or simply sharing the excitement of every fight with the passionate UFC fans who make this sport so special.”