Nike partners with Uruguay football

The Uruguayan Football Association (Asociación Uruguaya de Fútbol; AUF) has signed a multi-year partnership agreement with global sportswear giant Nike.

The deal will see Nike provide the Uruguay men’s and women’s national teams across the AUF’s association football, Olympic, beach football, futsal, and e-sports divisions with apparel as the Exclusive Sports Sponsor and Supplier.

With this agreement, Nike aims to increase participation and access to the game in the country right from the grassroots level, and to that end it will be working with the AUF on “enhancing” local football programmes and coaching education.

Also read: Uruguayan Football Association sponsors 2024

Doug Bowles, Nike VP and GM, Latin America, commented:

“The Uruguayan Football Association is a powerhouse in Latin American football. This partnership underscores our deep commitment to fuelling the passion for football in the region and across Latin America, particularly among youth. We look forward to partnering with the federation to serve players and supporters with Nike’s one-of-a-kind innovation and design.“

Federico Valverde, Real Madrid CF midfielder and member of the Uruguay senior men’s national football team, said:

“It’s not just about looking sharp, it’s about performing at our best. The innovation and design that Nike brings to the table is unmatched and helps us stay focused throughout the game.“

Ignacio Alonso, AUF President, said:

“We are delighted to join forces with Nike, a world leader in sports innovation. We share Nike’s vision of a more inclusive and vibrant soccer ecosystem in Latin America, and together we will work tirelessly to ensure that football becomes a catalyst for positive change in Uruguay and beyond.“