Nissan has extended its partnership with the International Cricket Council (ICC), the world’s cricket-governing body.
The renewed agreement sees the partnership enter its eighth consecutive year. Nissan will be an Official Sponsor of the upcoming ICC Men’s Cricket World Cup 2023, with the Nissan Magnite set to be the Official Car of the World Cup.
The Nissan Magnite will be present at the ODI World Cup venues, with the ICC and Nissan also collaborating on on-ground fan engagement activities. Nissan is also promoting the World Cup trophy through the Trophy Tour across various cities in India.
Rakesh Srivastava, Managing Director, Nissan Motor India, said:
“Nissan is pleased to be the Official partner of all ICC tournaments and is delighted to have the Big, Bold, Beautiful Nissan Magnite as the Official car of the ICC Cricket World Cup 2023. It is a proud moment for Nissan to introduce the Nissan Magnite KURO Special Edition in commemoration of its 8th year partnership, for this tournament Nissan will engage with multiple activities with millions of cricket fans on their deep passion strengthening its bonds, especially in India where cricket is a festival.”