Football News

NOVA88 roped in Joe Cole as sportsbook brand ambassador

Joe Cole, former England midfielder, has become the brand ambassador of the Asian sportsbook, Nova88. As part of the deal, Nova88 will launch a series of videos featuring Olivia Wayne, a former Sky Sports presenter, doing interviews with the ex-Chelsea and Liverpool player.

Commenting on the association, Joe Cole said: “It’s great to sign for Nova88. They’re an ambitious and passionate team with big plans. I’m looking forward to giving you insights on European, Premier League and international football.”

Cole played for a bunch of teams throughout his career and represented his country, and after retiring in 2018, he worked for Liverpool as an academy assistant. He has also worked with a host of various publishers and operators, including JOE Radio, with whom he launched a podcast last year.

According to a statement published by the operator, Cole seems to offer the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through this partnership.

Nova88 said: “Joe enjoyed an illustrious playing career having played in three World Cups, won three Premier League titles and played in a Champions League final. He is now proving to be one of the most popular and astute pundits in the game.A wonderful player and a great character, we are delighted to have Joe as Nova88’s brand ambassador.”

Staff

Recent Posts

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

7 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago

South Africa vs India 1st T20I: Preview and Predictions

Here's our preview for the first T20I of the 2024 India tour of South Africa.…

1 day ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

1 day ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago