With a transfer embargo in place last season, Chelsea had a fruitful season under manager and club legend Frank Lampard with a top-four finish. With an array of players being brought in for season, we look at the partners that strengthen the foundation for the Blues.
Chelsea signed a long-term deal with Nike in 2016 as their official kit supplier from the 2017/18 season after ending their 11-year partnership with Adidas. The deal, reported worth over $1bn over 15 years, was Nike’s biggest deal with a Premier League club at the time, before they signed an even more lucrative deal with Liverpool a few months ago.
The British telecom company Three was roped in by Chelsea in an initial three-year deal as principal partner, which would see Three’s “3” logo emblazoned on the Chelsea kits as the principal sponsor. The deal came on the back of the previous principal sponsors Yokohama Tyres taking on a lower-tier partnership with the club. The deal with Three will rope in an amount comparable to $52.5m which the revenue Chelsea were collecting from Yokohama. The deal would also see Three oversee 5G signals enabled within the Stamford Bridge.
Chelsea signed Beats as their official sound partner in 2016 – a deal that was further extended till 2021 two years later.The deal sees Beats provide the Chelsea players with headphones for their match preparations, including special editions.
Last month Chelsea signed a deal with Mondelēz International, owner of the confectionary brand Cadbury, making Cadbury the club’s official chocolate partner. The deal will see Cadbury provide support to entrepreneurs and small businesses with the help of Chelsea Foundation’s ‘Edge of the Box Club’ via seminars covering topics like brand marketing and sales, providing necessary training and connections to help the businesses build their brand.
Thai energy drink company Carabao has been one of Chelsea’s principal partner in 2016, five seasons after the drink first started being served at the Stamford Bridge. The deal sees Carabao become the official kit sponsors for Chelsea’s training kits, with their logo emblazoned on the club’s training kits, bibs and coaching staff’s tracksuits.
The company behind the famous football simulation video game series has enjoyed an exclusive official partnership with the Blues since 2008. The deal also allows EA branding rights across the Bridge and Chelsea’s social media content.
Financial services company Fiserv signed with Chelsea as their official partner last year in a deal worth $1.2m per year. The deal sees the company provide unique experience to its clients on matchdays, as well as offer the children from a local hospice an opportunity to serve as club mascots as part of their community programme.
Swiss watchmaker Hublot has been Chelsea’s official timekeeper since 2015. The deal provides Hublot branding rights across the bridge as well as numerous clocks installed throughout the stadium.
Korean carmaker Hyundai became Chelsea’s official global automotive partner in 2018. The four-year deal that sees their logo placed on the left sleeve of Chelsea’s kit, as well branding rights across the Bridge.
Levy UK has been Chelsea’s official catering partner since 2014 – a deal that was extended in 2019 until 2023. The deal sees Levy provide catering services on matchdays at the Stamford Bridge as well as on their Chelsea venues, like their training facility in Cobham, the on-site music venue Under the Bridge, the Chelsea Health Club & Spa and Frankie’s Sports Bar & Grill.
Millennium Hotels & Resorts signed a three-year deal with Chelsea as their official global hotel partner in 2018. The deal allows the hotel company to provide its guests exclusive football focused room packages, as well other promotional activities including training ground meet-and-greet events with players and staff.
MSC Cruises serve as Chelsea’s official global cruise partner since 2018, a deal that provides them access to more clientele and Chelsea’s ambassadors.
Singha has been Chelsea’s official beer partner since 2010 and recently extended their partnership to 2022. The Thai brewery holds rights serve beer inside the Bridge and also engage in Chelsea’s expansion into the South East Asia market.
Chelsea have been partners with deodorant brand Sure since 2017, a deal that was further extended a year later. Sure’s parent company, Unilever, enjoys a strong association with Chelsea a well, as the two parties focus on grassroots football initiatives in Africa.
Chelsea signed a deal with Vitality Health Insurance as their official health insurance partner in 2018. The deal sees Vitaly provide club-themed offers and merchandise to its members and in return gets branding rights within Stamford Bridge and across social media channels.
Japanese tyre manufacturers Yokohama Tyres signed as Chelsea’s lead sponsors in 2015 in a deal that saw their logo printed across Chelsea’s kits for five years. However, Yokohama recently decided to end their lead partnership with the club, but were retained in a lower-tiered sponsorship capacity as the Blues’ official global tyre partner.
Plan International is a humanitarian organisation that strives to help children in poverty across the globe. They are Chelsea’s global charity partner since 2015, and together they offer opportunities to underprivileged children like football camps, as well as raise awareness against issues like child marriage and
Soccer Aid is an annual British charity event. Every year, a football match is played between teams England and Rest of the World, where footballing legends and other celebrities from different walks of life feature in their respective teams. Since its inception in 2006, the charity has raised around $50m in aid for UNICEF. Soccer Aid and Chelsea came together last year when the annual charity event was played at Chelsea’s home ground, the Stamford Bridge, and featured a long list of Chelsea’s stars of the past – John Terry, Joe Cole, Glen Johnson, Katie Chapman, Didier Drogba, Michael Essien and Ricardo Carvalho.