OAKBERRY teams up with Haas

American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season.

The partnership is aimed at growing the OAKBERRY brand in the US among the millennials and Gen Z audience. The agreement will put the OAKBERRY branding on the inside front wing end plates of the Haas race car and on the race suit of their Test and Reserve Driver, Pietro Fittipaldi. The team’s drinking bottles and additional merchandise will also have OAKBERRY branding.

OAKBERRY will also hold experiential events for the fans at one of the US Grands Prix. 

The partnership between Haas and OAKBERRY builds on first deal between the two, which was done for the final three races of the 2022 Formula One season.

Also read: Formula One 2023 Team Sponsors: Haas

Georgios Frangulis, Founder and CEO of OAKBERRY, commented:

“With the US experiencing massive Formula 1 fan growth, especially among young and diverse audiences, this partnership isn’t just about brand visibility, it’s about aligning our target consumers’ interests and passions with our brand. With the US experiencing massive Formula 1 fan growth, especially among young and diverse audiences, this partnership isn’t just about brand visibility, it’s about aligning our target consumers’ interests and passions with our brand.“

Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, said:

“We’re delighted to continue our relationship with OAKBERRY after a successful first venture last season. OAKBERRY were on the car at the Sao Paulo Grand Prix last year and we enjoyed being a part of their activations locally that weekend celebrating their Brazilian origins. To have their continued support moving forward in 2023 shows the strength of our relationship and obviously there are a great many opportunities ahead to promote OAKBERRY as they continue to grow internationally.“