Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Olympique Lyonnais (OL) as their sponsors and partners for the 2025/26 season.
In February 2024, Olympique Lyonnais extended their long-running kit supply agreement with German sportswear giant Adidas through the 2028/29 season.
The four-year deal sees Adidas continuing to supply the OL men’s and women’s senior teams and age-grade teams with matchday and training kits, while also providing support for the OL Academy.
The extension builds on the pair’s long-standing relationship, which started when Adidas became the club’s kit supplier in 2010 after replacing British sportswear brand Umbro, having initially signed a ten-year contract worth a reported €100 million.
The Dubai-headquartered flag carrier airline of the UAE was first announced as the principal front-of-shirt sponsor for the OL men’s team’s matchday and training kits in February 2020, on a five-year deal.
However, in April 2025, the two parties announced a new five-year extension to their partnership. The renewed agreement sees Emirates remain the shirt sponsor of the French club until the conclusion of the 2029/30 season.
Apart from shirt sponsorship, the agreement entails significant brand visibility for Emirates throughout OL’s home ground, the Groupama Stadium. The partnership includes hospitality and ticketing privileges, as well as extensive marketing, advertising, and digital rights.
MG is a British automobile brand owned by SAIC Motor, a Shanghai-headquartered Chinese state-owned automotive design and manufacturing company.
The French division of the company, MG Motor France, was announced as a Major Partner and an official mobility partner of OL in June 2021, having initially agreed on a three-year deal.
In June 2024, Lyon and MG Motor announced signing another three-year extension, with the renewed agreement ensuring that the British carmaker remains the club’s exclusive automotive supplier and sleeve sponsor through the 2026/27 season.
Additionally, the club’s players and staff are also supplied with MG vehicles in accordance with this agreement.
Staffmatch is a French company specialising in temporary work and recruitment on fixed-term and permanent contracts. Founded in 2015 by Brice Cournut and Vincent Rech, the company offers a “phygital” model, combining a digital platform and human support.
In June 2023, Staffmatch became a Major Partner of OL after agreeing on a three-year deal, until June 2026.
As part of the deal, the two parties collaborate on fan community engagement, local economic impact, and LGBTQIA+ inclusion. The partnership involves Staffmatch providing tickets and experiences to temporary workers, supporting local employment, and engaging with fans through competitions and social causes.
In September 2023, OL and SPORTFIVE, a sports marketing agency, formalised a partnership with Aushopping, a national network of 61 shopping centres, three of them being in the Lyon metropolitan area.
As part of the deal, Aushopping Porte des Alpes, Aushopping Caluire, and Aushopping Porte de Lyon are set to serve as official partners of the club until the end of the 2025/26 season. The Aushopping logo also features on the back of the OL men’s team’s matchday shirt.
In July 2025, OL extended their partnership with Groupama, a French insurance company, until 2030.
Groupama thus continues to hold the naming rights for Lyon’s home stadium, Parc Olympique Lyonnais, which is called Groupama Stadium. Groupama has sponsored the stadium since 2017.
Although the financial terms of Lyon’s new deal with Groupama have not been released, the previous agreement between the two was reportedly worth between €5 million and €6 million per year.
In February 2025, Olympique Lyonnais and Trainline officially signed a partnership agreement. As part of the deal, the train booking app is displayed on the back of the OL players’ jerseys for Ligue 1 matches.
In addition to the jersey visibility, Trainline also benefits from extensive display coverage on Groupama Stadium’s billboards and screens during Ligue 1 games, along with increased exposure on the club’s official social media channels.
Betclic, a French online gambling company, was announced as the official betting partner of Olympique Lyonnais in August 2023.
Previously, Betclic was a shirt sponsor for Lyon from 2010 to 2012 before the club signed with Hyundai.
ComAve, an international e-commerce platform, and Olympique Lyonnais entered a three-season strategic partnership in June 2024, with the agreement running until June 30, 2027.
As an official partner of the club, ComAve aims to enhance the fan experience by offering exclusive services, loyalty programmes, contests, and special offers through a dedicated platform. The partnership also serves to strengthen both brands’ international presence.
STANLEY, the iconic brand of Stanley Black & Decker in the world of tools, became an official partner of Olympique Lyonnais in November 2024.
In August 2025, SPORTFIVE, an international sports marketing agency, announced a two-year extension to the STANLEY–OL agreement, with the deal now lasting until 2027.
In January 2025, Groupe OPNR, a French provider of energy renovation solutions, and Olympique Lyonnais announced a four-year partnership.
The sponsorship deal was facilitated by SPORTFIVE and entails brand promotion for Groupe OPNR by leveraging OL’s global reach.
MatchWornShirt is a global online auction platform for authentic match-worn shirts and sports memorabilia, founded in 2017 by brothers Bob and Tijmen Zonderwijk.
MatchWornShirt currently has a partnership deal in place with the club to sell official match-worn shirts directly from the players and the club to fans and collectors.
EA Sports and OL last extended their partnership in October 2021 to include increased official club elements in the EA Sports FIFA franchise (now EA Sports FC) and collaborative social media content.
The deal, brokered by SPORTFIVE, builds on a relationship that began in 2005 and positions EA Sports as an “Official Provider” of the club.
Sorare is a blockchain-based digital collectibles and fantasy football platform developed by Saint-Mandé, Paris–headquartered French company SORARE SAS.
Chapoutier is a winery based in Tain-l’Hermitage in southeastern France.
The American beverages giant became an Official Provider of the club and a founding partner of their new home ground, Parc Olympique Lyonnais (Groupama Stadium), in March 2016, ahead of UEFA Euro 2016.
The deal entails Coca-Cola’s products being made available at Groupama Stadium on matchdays. The two parties also collaborate over several fan engagement activities, with Coca-Cola also being a part of the club’s matchday mascot programme. In 2017, Coca-Cola launched limited-edition OL-branded bottles.
Pernod Ricard is a French alcoholic beverages brand headquartered in Paris. It is known for its anise-flavoured pastis apéritif.
In August 2022, SPORTFIVE announced a partnership between Olympique Lyonnais and IZAC. The ready-to-wear brand became the Official Clothing Provider of the club.
As part of the deal, IZAC provides off-pitch apparel for OL players, sports staff, and employees.
All Lyon-based restaurants of the Chicago-headquartered American fast-food chain collectively serve as an Official Provider to OL since July 2015. Apart from branding rights, the deal sees McDonald’s offer the OL fans exclusive offers.
McDonald’s also serves as an Official Partner to OL’s women’s team and a Major Partner to the OL Academy.
The two parties last renewed their partnership agreement in October 2024, on a three-year deal until 2027.
The Paris-headquartered French semi-cooperative banking group is a long-time Official Provider of the club. In 2015, the bank officially launched OL-branded Visa Classic and Visa Premier cards for its customers and OL’s fans. The two parties last renewed their partnership in June 2019 in a four-year agreement.
However, in May 2025, Caisse d’Epargne’s partner – Crédit Agricole Centre-Est signed a multi-year partnership agreement with the women’s team, OL Lyonnes.
Mascot, a workwear brand, is a partner of the French football club Olympique Lyonnais (OL), as announced by Mascot Workwear in August, 2023.
The partnership involves Olympique Lyonnais employees wearing MASCOT WORKWEAR, aiming to provide the best conditions for the players and create results together under the slogan “Together We Perform”.
Maier is a Lyon-based retailer of high-end jewellery and timepieces. It serves as the official Watchmaker Partner to OL’s men’s team, as well as an Official Partner to their women’s team.
Radio Scoop is a French radio network headquartered in Saint-Cyr-au-Mont-d’Or. Its Lyon-based division serves as the Official Radio to OL.
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