This article contains information regarding the organisations enjoying a strong branding presence across the Pakistan men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of Pakistan Cricket Board (PCB), the country’s official cricket-governing body.
When the deal came to an end in July 2021, it was renewed by the two parties, and the Pepsi logo thus features on the left sleeve of the Pakistan men’s team’s matchday jerseys.
In January 2021, Pepsi also signed a one-year deal to be the Principal Partner of the Pakistan women’s team in a one-year deal. The Pakistan women’s team’s jerseys thus sported the logos of Pepsi, Gatorade, and Kurkure.
On the PCB’s official website, Pepsi remains listed as a Commercial Partner of both its men’s and women’s national teams.
Global electronics brand TCL joined hands with the PCB in March 2022 to become one of its Commercial Partners.
TCL came on board as an associate partner ahead of the Pakistan men’s national cricket team’s series against Australia in 2022. Its logo thus appeared on both the Test and limited-overs jerseys of the team throughout the Australia series.
Since that Pakistan–Australia series, TCL has remained a Commercial Partner of the PCB and has also featured Pakistan men’s team players in several TV commercials and ad campaigns.
The TCL logo currently features on the right sleeve of the Pakistan men’s and women’s team’s matchday jerseys.
Parkview City, a leading real estate developer in Islamabad, acts as the official T20I partner of the Pakistan men’s national cricket team.
Previously ParkView City worked with the PCB as the official umpire partner for the seventh season of the Pakistan Super League (PSL).
This deal made Cadbury’s “Dairy Milk” brand an Associate Sponsor of the Pakistan women’s national cricket team. It also launched the “Get in the Game” programme, aimed towards developing the women’s game in the country.
The PCB signed a deal with the Trans Group in September 2021, thus continuing its three-decade-long partnership with the sports marketing and advertising specialist.
In April 2024, Trans Group and ARY Digital were granted the broadcast rights for the then-upcoming Pakistan–New Zealand men’s series as well as Pakistan–West Indies women’s series.
Trans Group has held the ground and sponsorship rights for several bilateral series in Pakistan since the 2021 agreement.
Online streaming platform ARY ZAP signed in 2022 a deal with the PCB to broadcast certain games involving the Pakistan men’s national cricket team. Among the lot was the Pakistan–Netherlands series held in August 2022.
ARY Digital remains listed as a broadcast partner on the official PCB website.
Pakistan-based streaming platform Tamasha signed a deal with Pakistan Cricket Board in 2024, gaining exclusive streaming rights to broadcast ICC men’s and women’s tournaments in Pakistan.
Tamasha is owned by VEON Group’s digital operator Jazz Entertainment, which also signed a deal with the PCB to become the Lifestyle Digital Partner of the PSL for its tenth edition.
It was announced in August 2022 that the first phase of the Engro Cricket Coaching Project would commence. The PCB entered into a three-year contract with Engro Corporation, a Pakistani conglomerate, which pledged to fund foreign coaches to come over to Pakistan.
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