Sports betting firm Parimatch has been announced as an Official Betting Partner of Premier League club Newcastle United. The partnership will be focused on media rights.
Dale Aitchison, Newcastle United Head of Commercial, commented:
“We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.“
Evgen Belousov, Deputy CEO at Parimatch Tech, said:
“Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride.
“The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights. We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.“
Nicola Ibbetson, Chief Commercial Officer, Newcastle United, added:
“It is fantastic that we have extended our partnership with Parimatch into the 22/23 season. We greatly value the support of our partners and look forward to what we can achieve together this year.
“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners.“
Apart from Newcastle United, Parimatch also has deals in place with other Premier League clubs such as Chelsea, Leicester City and Aston Villa.