Paul Smith launches new campaign as Manchester United FC tailoring partner

Paul Smith and Manchester United Football Club (MUFC) have unveiled a new campaign, with the British clothing brand continuing as the Red Devils’ tailoring partner.

As per the agreement, all MUFC players, coaches and training staff attending matches and special events will be clothed in Paul Smith’s Modern Working Wardrobe tailoring.

Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot and Facundo Pellistri are some of the many MUFC players starring in the new campaign. Furthermore, the two parties have launched a limited-edition scarf that can be availed at United Direct. 

Also read: Manchester United Sponsors 2023–24

MUFC and Paul Smith have shared a longstanding relationship since 2008, during which time the latter has continually supported the English professional football club with tailored wear.

This season, Paul Smith will also tailor “A Suit to Travel in”, which is supposed to allow freedom of movement given the lightweight and breathable fabric used by the brand.