Other Sports

PGA of America extends Michelob ULTRA deal

The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through 2026.

Michelob ULTRA also will serve as the Official Beer Sponsor to the 2025 Ryder Cup and the PGA of America. 

The Michelob ULTRA Athletic Club will continue to be provided at the PGA Championship and the 2025 Ryder Cup.

Michelob ULTRA has been a sponsor of the PGA Championship since 2018. 

Luke Reissman, Senior Director, Global Partnerships, PGA of America, commented:

We are thrilled to expand upon our successful relationship with Michelob ULTRA by welcoming the brand as the Official Beer Sponsor of the PGA of America. Michelob ULTRA’s continued presence at the PGA Championship and 2025 Ryder Cup will undoubtedly elevate our spectator experience and beverage portfolio.

Matt Davis, VP of Partnerships, Anheuser-Busch, added:

Golf has a dedicated and passionate fanbase, especially around the sport’s tentpole moments. We’re thrilled to continue to focus on this fandom in our extended sponsorship with PGA of America across the 2025 Ryder Cup and PGA Championship. Michelob ULTRA is the perfect brand for these moments – bringing Superior Access to fans across the country.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

16 mins ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

19 mins ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

8 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

8 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

9 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

9 hours ago